Newsroom

News about our activities, industries
and the markets we operate in

New Sales in Retail and Distribution:

It’s all about CONVENIENCE

All companies tend to brag about their customer-centric approach, but the recent COVID-19 crisis has made it very clear that most of them were not really on the ball. Price-focused policies, location, recurrent price campaigns, customer loyalty programmes – all miss the same key strategy focus customers are avid for: CONVENIENCE.

Read the full article here